Built to change behavior.
Refined over a decade of practice with every team we've worked with. Borrow them, adapt them, and tell us where they break.
Behavior Design Canvas
A framework for designing behavior change.
Our flagship canvas. Used by teams at Microsoft, LEGO, Sitra, and the EU to move from feature thinking to behavior thinking. Target → Align → Shape.
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Digital Nudges
Move your users to action with a Digital Nudge.
Embedded design elements — micro-copy, visual cues, and interaction patterns — that gently steer users toward beneficial actions without disrupting their flow. An open knowledge base of 60+ examples explained through 40+ psychology principles.
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Behavior Value Chain
Map where value emerges and travels through your product.
Traces how value circulates among users, stakeholders, and other actors — and how it disperses or is recaptured over time. Pinpoints the moments that unlock motivation and lower friction, creating catalysts for the behaviors that drive product success.
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Habit Blueprint
Design the underlying models that create and sustain user habits.
Considers the full spectrum of a person's device ecosystem and usage contexts, sustaining engagement across the touchpoints that reinforce the habits you're aiming to build.
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Most of these started as something a client asked for. We can build one for your context too.