Framework
Behavior Value Chain
Map where value emerges and is transmitted within product and service interactions — and the moments that drive the behaviors that make products succeed.
🔒 Locked
The Behavior Value Chain is available on request.
The Behavior Value Chain maps where value emerges and is transmitted within product and service interactions, tracing how it circulates among users, stakeholders, and other actors — and how it disperses or is recaptured over time.
By mapping these value exchanges, the model helps pinpoint moments that unlock motivation and lower friction, creating catalysts for the critical user behaviors that drive the success of products.
Want to apply the Behavior Value Chain to your product?
We use it inside engagements to find the highest-leverage behaviors to design for. Tell us what you're working on.