Selected cases
Wildly different teams. The same stubborn question: what would actually change behavior?
Over the years we've worked to shift perspectives and drive outcomes - across government, nonprofits, corporates and startups — on multiple continents, with globally distributed teams.
Working MVP across gyms in Finland and Mexico · private beta now scalingIndependent gymsFitness · Retention analytics · Private beta
Turning gym member data into an early-warning system for retention
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100% YoY growth · top 2% in its industryEuropean recruitment startupRecruitment · High-growth startup
Turning a sales-led platform into one that pulls users in on its own
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Validated proof-of-concept and cross-country buy-inNordic travel & tourism consortiumTourism · Multi-stakeholder ecosystem
Aligning a Nordic travel consortium around a shared B2B ecosystem
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A clearer beachhead and a leaner product directionUS seed-stage habit formation startupHabit formation & personal goals · Phygital
From a feature-heavy phygital habit product to a behavior-led one
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Aligned leadership, a tested platform direction, and new revenue streams identifiedNordic legal firmLegal · Digital transformation
Bringing platform mechanics to a traditional legal practice
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A retention-indicators framework adopted across product linesNordic telecom operatorTelecom · Ecosystem & retention
Finding leading indicators for ecosystem loyalty across a Nordic telco
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Mapped patient-journey gaps and supply-side opportunity spacesGlobal pharmaceutical majorPharma · Supply chain & patient experience
Turning supply-chain blindspots into new value for patients in India
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A working prototype and sharper sales enablement for retail customersFortune 100 technology companyEnterprise tech · Retail personalisation
Prototyping a behavioral engine for "segments of one" in enterprise retail
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A sharper B2B SaaS strategy and aligned product direction for mid-marketNordic analytics startupAnalytics · B2B SaaS product strategy
Helping a pioneering analytics startup jumpstart its mid-market B2B SaaS foray
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A validated core product, accelerator acceptance, and a multi-market launchEuropean cosmetics startupBeauty & cosmetics · Consumer startup
Helping a European cosmetics startup launch its pilot product
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A more usable, accessible portal for citywide public servicesEU capital city governmentPublic sector · Service design & accessibility
Helping an EU capital city redesign its public service information & access portal
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A shared digital strategy and a global sales cultureNordic premium kidswear brandRetail · Digital transformation & sales culture
Aligning a heritage retail brand around a digital-first vision
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Accelerator-backed VR proof of concept and early partner conversationsCo-founded venture · Caregiver supportHealth · XR & behavior design
Turning the hardest moments of dementia caregiving into a credible XR product thesis
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