Applied Behavioral Science Cohort
A small group works through a real challenge from each participant's company, with weekly coaching from Fabric.
- Format
- 8-week cohort · weekly sessions
- For
- Senior PMs, designers, and researchers
Fabric distills decades of behavioral science research — and over a decade of our own applied product work — into practical tools for digital teams. We deliver them through instructor-led trainings: bespoke workshops, focused bootcamps, and a free online course.
Taught by Ashwin Rajan, this 12-week course gives product, design, research, strategy, and innovation leads a solid practical grasp of Behavior Design. Twelve weekly Core Themes draw from behavioral economics, cognitive science, social psychology, and design thinking — paired with hands-on exercises, cases, and peer collaboration. About 3.5 hours per week: two hours of live class plus 1.5 hours of practice.
12 lessons · video · free, no signup

2–3 day workshops covering Behavior Design basics with a focus on cross-team collaboration and hands-on project problem solving. Run with your team, in-person or remote.
A small group works through a real challenge from each participant's company, with weekly coaching from Fabric.
We embed with your team to shape rituals, review work, and grow internal behavior design capacity.
A focused conversation on what behavior design changes about strategy, metrics, and risk.
Tell us where your team is today and what 'good' looks like in twelve months. We'll propose a path.