Behavior Design Fundamentals
A multi-part video course covering the full Behavior Design Canvas, with worked examples and the original lecture series.
- Format
- Free · self-paced online course
- For
- Anyone new to behavior design
Focus area · Upskilling
Build behavior design as an in-house capability.
Most teams don't need a permanent behavioral science consultant. They need their own people thinking behaviorally by default — fluent with both qualitative framing and the behavioral data coming back from the product. We teach them how — through a free online course, bespoke bootcamps, cohorts, and embedded coaching.
Fabric Academy distills decades of behavioral science research — and over a decade of our own applied product work — into practical tools for digital teams. The goal isn't to teach behavior design as theory. It's to make it the default lens product, design, and research people use when they pick up a new problem.
We don't hand you a report and walk away. We work alongside your team — sometimes as instructors, sometimes as coaches, sometimes embedded for months — until the practice belongs to you. Every format below is built around the same outcome: your team designing behavior-led work by their own hand.
What teams can do once they have this capability.
Sharper problem framing
Teams learn to start every brief by naming the behavior to move — for whom, by how much — instead of jumping straight to features.
Ethical patterns by default
Behavior literacy makes the difference between a useful nudge and a dark pattern obvious. Teams catch the bad ideas before they ship.
Faster feedback loops
Behavioral signals are leading indicators. Teams instrument the right ones and learn what's working in days, not quarters.
Free · Self-paced course
Start with Behavior Design Fundamentals.
Taught by Ashwin Rajan, this 12-week course gives product, design, research, strategy, and innovation leads a solid practical grasp of Behavior Design. Twelve weekly Core Themes draw from behavioral economics, cognitive science, social psychology, and design thinking — paired with hands-on exercises, cases, and peer collaboration. About 3.5 hours per week: two hours of live class plus 1.5 hours of practice.
12 lessons · video · free, no signup
Five formats, one outcome.
Pick the one that fits where your team is today. Most engagements blend two.
Behavior Design Bootcamp
Hands-on workshops covering Behavior Design basics with a focus on cross-team collaboration and project problem solving.
- Format
- 2–3 day workshop · in-person or remote
- For
- Product, design, and research teams
Applied Behavioral Science Cohort
A small group works through a real challenge from each participant's company, with weekly coaching from Fabric.
- Format
- 8-week cohort · weekly sessions
- For
- Senior PMs, designers, and researchers
Embedded Coach
We embed with your team to shape rituals, review work, and grow internal behavior design capacity.
- Format
- 3 to 6 months · part-time
- For
- Product orgs scaling behavior practice
Executive Briefing
A focused conversation on what behavior design changes about strategy, metrics, and risk.
- Format
- Half-day session
- For
- Leadership teams
The frameworks every program comes back to.
The canvases and frameworks Fabric uses with product teams — and that we hand teams as their working surface.
Canvas
Behavior Design Canvas
A framework for designing behavior change.
Our flagship canvas. Used by teams at Microsoft, LEGO, Sitra, and the EU to move from feature thinking to behavior thinking. Target → Align → Shape.
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Library
Digital Nudges
Move your users to action with a Digital Nudge.
Embedded design elements — micro-copy, visual cues, and interaction patterns — that gently steer users toward beneficial actions without disrupting their flow. An open knowledge base of 60+ examples explained through 40+ psychology principles.
Open the tool →
Framework
Behavior Value Chain
Map where value emerges and travels through your product.
Traces how value circulates among users, stakeholders, and other actors — and how it disperses or is recaptured over time. Pinpoints the moments that unlock motivation and lower friction, creating catalysts for the behaviors that drive product success.
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Framework
Habit Blueprint
Design the underlying models that create and sustain user habits.
Considers the full spectrum of a person's device ecosystem and usage contexts, sustaining engagement across the touchpoints that reinforce the habits you're aiming to build.
🔒 Request accessWhere this showed up in our work.
Three engagements where part of the job was building the team's own behavior design muscle.
100% YoY growth · top 2% in its industryEuropean recruitment startup
Turning a sales-led platform into one that pulls users in on its own
Read case study →
Aligned leadership, a tested platform direction, and new revenue streams identifiedNordic legal firm
Bringing platform mechanics to a traditional legal practice
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A clearer beachhead and a leaner product directionUS seed-stage habit formation startup
From a feature-heavy phygital habit product to a behavior-led one
Read case study →Build the practice inside your team.
Tell us where your team is today and what 'good' looks like in twelve months. We'll propose a path.